Google developing tech for Snapchat-like visual-oriented stories but without app limitations

Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation, upping the ante in a race among tech giants to dominate news dissemination on smartphones… Google is building the service around its “AMP” mobile webpages, which are designed to load faster than regular webpages. The “St” in Stamp stands for “stories.”

While Facebook and Snap are pushing publishers to post content directly to their apps, Google is instead developing tools designed to encourage publishers to invest in their mobile web properties… Apps such as Snapchat currently offer the ability to create more dynamic experiences than Google’s AMP feature has to date, publishers say. But they are hopeful Stamp could offer a way to bring more “app-like” content to their mobile web audiences without creating slow, cumbersome pages in the process.

Read the full piece at WSJ
From The Newsplexer Projects