Cover politics like sports or a TV reality show, then watch millennials, who value authenticity, tune out


In an interview with the New York Times Magazine, CNN president Jeff Zucker described the network’s approach to covering politics, saying, “The idea that politics is sport is undeniable, and we understood that and approached it that way.” That politics-as-sport approach has placed a heavy emphasis on drama, with much of CNN’s programming revolving around sensationalist arguments between hosts, guests, and paid pundits.

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From The Newsplexer Projects