For trust value, not enough to get a news piece shared; needs to get shared by the right people

When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to a new experimental study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research… The experimental results show that people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust. The identity of the sharer even has an impact on consumers’ impressions of the news brand.

Read the full piece at American Press Institute