Still talking online vs offline news? You’re not even in the same conversation as millennials ::digital is not an activity::

online offline

The younger you are, the less the concept of ‘time spent online’ makes any sense. For 14-year-olds, for there to be an ‘online’, there would have to be an ‘offline’. We talk about social media as if it’s an activity that people do rather than just the way things are… This obsession with digital being an ‘activity’ is laughable.

— Tom Goodwin, the executive vice president of innovation, Zenith USA

Read the full piece at TheMediaBriefing