Overall media use, incl social, is less among Millennials than Gen X, says Nielsen stats

Millennials vs Gen X social media use

Surprisingly, the heavy social media user group isn’t Millennials. In fact, Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. They’re female, 25% of their time online is spent on social media (vs.19% of males), and they reach across cultures. They’re likely to be on Facebook on Sundays via smartphone, while watching primetime.

Read the full piece at Nielsen
From newsplexer.com

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