Bild is still learning what works with 360-degree. Making sure there is a strong story is important, if the footage can’t stand up without the technology then it’s not working. Shooting on the frontline with Isis was a “little weaker from a story standpoint because it was so chaotic,” said [Bild Digital Editor-in-Chief Julian] Reichelt. This is hampered by lack of stable movement and camera angle… Bild found that driving in a car on a straight road is fine, but running around a hostile environment is not. “People can feel lost and confused and that’s where you see a drop off,” he said. Still, this video has had 140,000 views on YouTube since February. By comparison others have lower YouTube view counts of up to 30,000.