Media finds 360vid not the right tool for all news; don’t let tech rule the story

Bild is still learning what works with 360-degree. Making sure there is a strong story is important, if the footage can’t stand up without the technology then it’s not working. Shooting on the frontline with Isis was a “little weaker from a story standpoint because it was so chaotic,” said [Bild Digital Editor-in-Chief Julian] Reichelt. This is hampered by lack of stable movement and camera angle… Bild found that driving in a car on a straight road is fine, but running around a hostile environment is not. “People can feel lost and confused and that’s where you see a drop off,” he said. Still, this video has had 140,000 views on YouTube since February. By comparison others have lower YouTube view counts of up to 30,000.

Read the full piece at Digiday