Take lesson from suspense part of FB Live exploding watermelon, not the pointless part

Facebook Live

Here’s what [The New York Times’ Louise Story] learned one month in [with Facebook Live]:

  • It’s not video; it’s “live interactive journalism.”
  • BuzzFeed’s watermelon explosion nailed why the format works [Newsplexer’s note: not the pointless part, the suspense part].
  • Videos don’t have to be tied to stories within the newspaper.
  • Judging a video’s success isn’t dictated by the number of viewers.

Read the full piece at Digiday
From newsplexer.com