Millennial news is totally different country. When in Rome… you adapt, they don’t

Imagine that the children you raised in your home—fed, sheltered, educated—have grown up and are now talking a different language than the one they learned in your home. You don’t know where they learned this language, but you don’t speak it. Now you know what it is like to be a newspaper publisher trying to reach millennials. You grew up in a different world being rewarded for another way of journalism. But now your future depends on a group of people and you don’t even share a common language.

Read the full piece at Editor & Publisher