Getting new users to news site is valuable only if you can get them back as engaged users

Last year, the New Yorker released a tool that tried to anticipate when a reader was going to leave an article. It did this by analyzing the scroll patterns of the reader. If the reader was scrolling down, down, down, presumably reading a story, and then all of a sudden started scrolling back up, a little box pops over from the side and asks “Need to stop reading?”, then provides an email field where you can get an email reminder of your place in the story later.

Similarly, the Washington Post just released a tool that lets the reader save their spot via email, opens up to the last place they were when the same article is opened on the same browser and anticipates when the reader might be too busy to complete the article.

Read the full piece at MediaShift