Magazines cut reliance on print ads faster than print $$$ decline; shift to consumer focus

It’s not a “magazine industry” anymore, it’s an industry of powerful brands that all have a print-magazine component. The print magazine is no longer the hub of the wheel, but it remains an important point of engagement with audiences and an ad vehicle that produces resilient revenue.

Read the full piece at Folio:
From newsplexer.com

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