Calling news a “product” makes some uneasy; getting focus on user experience is worth it

Publishers are adopting a Silicon Valley mindset as they start to think of news in terms of “product.” This understanding has emphasized the importance of product teams, which have taken a central role for publishers over the past few years. “Product” is a squishy word, but media companies define it as a mindset that combines editorial content, monetization and technology to create a single cohesive experience. It also puts a heavy emphasis on thinking user-first and following Silicon Valley guidelines for agile development.

Read the full piece at DigiDay