Using video, The New Yorker abandons mystique in hope of attracting larger audience


The latest episode of The New Yorker’s playful online video series The Cartoon Lounge offers a look at how an illustration makes it into the country’s most storied magazine. In the clip, artists pitch their work, often in vain, to cartoon editor Bob Mankoff.

The Cartoon Lounge is just one way in which The New Yorker’s video offerings have expanded in the last 18 months. Since senior video editor Catherine Spangler, previously of The New York Times, joined the magazine about nine months ago, the website has boosted its output to 10 to 20 clips per month, garnering an average of 530,000 onsite monthly views. A new Amazon Prime magazine series called The New Yorker Presents is also making noise. Its 30-minute episodes include humorous shorts, brief nonfiction pieces, and documentaries inspired by the magazine’s feature stories. Like The Cartoon Lounge, a number of clips, both on the website and on Amazon, spotlight the inner workings of the magazine, displaying the elevated humor and lofty editorial standards that define it.

Read the full piece at Columbia Journalism Review