Millennial-media standout Vice walks backward into residual-media TV with Viceland launch ::why exactly?::


But for the partners, a 24/7 linear channel aimed at that demo seems a risky move at a time when the 18-34 demo is elusive for established TV networks. A number of recent channel startups — from Participant’s Pivot to Sean Combs’ Revolt — have struggled to reach that demo in meaningful numbers. The partners seem to be banking on the strength of the Vice brand in the digital realm to drive viewers to the TV set. It also seems likely that Viceland may be offered as a streaming channel service via digital bundlers such as Xbox, Apple TV and Roku — although no such plans were referenced in the Viceland launch announcement.

Read the full piece at Variety