As video moves past TV, platforms lead innovation with media in supporting role ::role reversal::

I hear a lot of talk in the industry about just sticking to content. But when we think about video innovation of old, it makes you wonder if “content is king” in isolation. When did we, as an industry, become comfortable with outsourcing technology innovation? How did tech, which is inexorably tied to product, become the commodity? Another partnership? “Just a line of code?”

Read the full piece at mobile media memo