CNN using voicemail to encourage & collect user generated content ::love stories::


…CNN [is] … using voicemail as a medium for collecting stories and engaging with … audiences. Love Story is CNN’s first social media experiment with audio. It kicked off in January, as Masuma Ahuja, social producer for CNN, and Ashley Codianni, CNN director of social publishing, had been looking for ways to gather and showcase love stories in the run up to Valentine’s Day.”When you do it over voicemail, it’s really intimate and personal, but it’s also not as terrifying and doesn’t put the same spotlight on someone like video does,” Codianni told in a recent podcast.

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