Vox’s Bell views ‘integrated ethos’ of news formats providing a ‘start of understanding’

Melissa Bell, vice president of growth and analytics at Vox Media and co-founder of Vox.com

What I’ve always hoped that we could do is give people the start of understanding, so they’ll be encouraged to discover more about it later on. Perhaps you look at the Islamophobia story on Snapchat and then you hear about it in a class or you see a news story about it. You have a basis of knowledge around it, so then you can start to participate in the conversation and learn more about it. I love to think about those stories as a gateway into knowledge.

Read the full piece at Nieman Reports
From newsplexer.com

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