Danger using crowdfunding to both launch a media project & gauge audience potential

“I thought I could use the success of my Kickstarter project to — at the very least — measure the popularity of my idea, but it’s not as simple as that,” says Kai Brach, editor and publisher of Offscreen Magazine. “If 30 backers love your idea enough to throw $1000 at you each, you might have reached your funding goal (and need to deliver!), but 30 backers don’t make a sustainable readership.”

Read the full piece at TheMediaBriefing
From newsplexer.com