Styles of storytelling require specific tailoring to different platforms & their readers


…The [Washington] Post’s attitude is that storytelling should be bespoke to each platform, [says Julia Beizer, director of product]:

“I think that as news organisations, we have to make some bets on what are the next great storytelling platforms. I would say that wearables is something we definitely want to experiment with, [both] to tell stories on that platform and to experiment with how we can reach users in different ways.

Our philosophy here at the Post is that a text feed distributed to everywhere is not the right way to do it. The way to do it is to think about the platform itself, what it offers the reader and how we can take advantage of that.”

Read the full piece at TheMediaBriefing
Another piece at Garcia Media