Social video recipe: shorter, striking images in first secs, text throughout for watching w/o sound

Across YouTube and Facebook, CNET is besting its top competitors by video views. Lindsey Turrentine, editor-in-chief of CNET, credits CNET’s growth on Facebook to honing in on what works on the platform, namely shorter videos, often featuring striking images in the first few seconds and text throughout for those who are watching with the sound off. This format has become the primary language for Facebook video and has been used by publishers from BuzzFeed to Tastemade to grow viewership on the social platform.

Read the full piece at Digiday