While all news sites claim to be special in some way that probably makes perfect sense to their own journalists, they’re increasingly interchangeable to readers. You click a link on Facebook, and you read a story, and then an hour later you try to remember where you read it: was it the Independent? the Telegraph? the Daily Mail? the Daily Beast? Business Insider? Huffington Post? USA Today? The list is endless, and your chances of getting the answer right, at least if you don’t live in a media bubble, are minimal. Those of us who live in the bubble become obsessed with the narcissism of small differences, and can see differences between them; nobody else cares.