Internet pushes individual media use to more than 8 hrs/day ::with less & less legacy media::

The amount of time people spent using the internet has nearly doubled since 2010, from a daily average of almost 60 minutes to one hour, 49 minutes today. Mobile technology is accelerating that trend, providing consumers new opportunities to consume media outside of home and work.

While that growth has come at the expense of traditional media in the last five years—a new Media Consumption Forecasts report from ZenithOptimedia found that time allocated to traditional media dropped nearly 30 minutes to a daily average of 6 hours, 15 minutes—television still dominates global media use. It’s losing share, however, dropping from 42 percent of global media consumption in 2010 to 38 percent last year. It is expected to account for 35 percent by 2017.

Read the full piece at AdWeek