The Web disrupted print. Mobile disrupted the Web. Dominant social media and tech platforms are threatening the very idea of media brands as a consumer destination. Easy access to free content eroded subscription revenue. And now the last big source of money supporting journalism is threatened, as the concept of advertising itself is disrupted.
“I think we know what’s coming: Readers shifting to mobile, growing expectation for video, outcomes-based selling, non-display revenue, deeper engagement with audiences on significantly improved multi-media display to produce increased loyalty,” said Todd Benoit, publisher of the Bangor (Maine) Daily News.