You’re probably underestimating how much your articles are shared via text message, says @NiemanLab

BuzzFeed's sharing experience

BuzzFeed’s sharing experience

Which share options get used most often? Among Facebook, Twitter, and texting, I think conventional wisdom would be that Facebook’s the most popular (the goliath!), Twitter next (the one all the journalists are on!), and SMS third. But it’s the opposite.

Read the full piece at Nieman Journalism Lab