Everyone 16-45 now watching as much video online as on TV, report says ::204min/day tot avg::

The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online. Forty-five minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes. While it’s been known for months that millennials and Gen Z consumers were watching as much digital video as television, Millward Brown’s study shows that Gen Xers are behaving the same way.

Read the full piece at Adweek
From newsplexer.com

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