Journalism that matters? That get’s noticed? Real storytelling beats formulaic media ::biz school lesson::

Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.

Read the full piece at Harvard Business Review
From newsplexer.com

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