Vertical video is the norm in many apps incl Snapchat, playing 3 billon mostly vertical vids a day ::get over it::

But perhaps there’s a deeper reason that … many professional videographers become so enraged: They worry they are on the wrong side of history. The future of video, it turns out, just may be vertical. According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for the dawning preference. According to the venture capitalist Mary Meeker, we now collectively spend about 30 percent of our screen time with devices that are best held vertically, like smartphones and tablets. That time spent is growing quickly, and on tall screens, vertical videos simply look and work better than those shot “correctly.”

Read the full piece at The New York Times