Rise of engagement editor shows social’s import ::10yrs ago it was rise of multimedia editor::

He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one himself. He helps devise search engine optimization and social media strategies. He helps run the newsroom’s social media accounts, responds to tweets and moderates social comments. He helps build buzz around Fortune’s conferences and franchises like the Fortune 500.

Read the full piece at MediaShift
From newsplexer.com