‘Shorter content is not a mobile strategy,’ contrary to knee-jerk thinking, writes @corybe

Just shortening your website content for a mobile app — video included — is like putting radio on TV: adding a camera that shows the host talking awkwardly into a microphone. It’s the price of entry perhaps, but it doesn’t guarantee an audience. A beautiful design is great, too, but it doesn’t mean people will keep using it:

Read the full piece at Mobile Media Memo
From newsplexer.com