Most mobile use is not while mobile but at home or work, busting common design & UX assumptions

4 myths about mobile content and 1 truth from UX consultants Neil Schwarz and Sophie Dennis of cxpartners:

  • Mobile myth 1: Mobile users are all on the go.

  • Mobile myth 2: People don’t read on mobile

  • Mobile myth 3: People won’t [shop/buy a car/book a holiday] on mobile

  • Mobile myth 4: A different device or screen size means a different task or context

  • Truth: All users are task-focused, distracted and have no time for fluff and filler

Read the full piece at BrandRepublic