Time & other publishers turn print into audio feeds for aural-oriented Millennials

“In an era of fly-by audiences and social media and people consuming much fewer articles per session, for people to be listening to five-plus articles and for 16 minutes, that’s tremendous,” said Callie Schweitzer, editorial director of audience strategy for Time and Time Inc. “This kind of engagement really dispels the myth of mobile.”

Read the full piece at Digiday
From newsplexer.com