Focus on personalizing the telling of news more than just personalizing the selection of news ::VG advice::

Verdens Gang

If we want to personalise, we can try to do what all the other tech companies do and have filter recommendation engines and so on. I don’t think we can ever do that better but…cannot curate the feed in a way that tells the story in a personalised way because they do not create the content, they rely on other pieces. But we can tell the story in personalised ways.

— VG Chief Product & Technology Officer Espen Sundve

Read the full piece at The Media Briefing