Ditch on-screen presenters for mobile video ::it says “old school” to Millennial viewers::


“It’s not that it doesn’t work but that [publishers] run head long into it with a big screen broadcast mentality of the development and production process,” said Cameron Church, director of digital video company Stream Foundations.

It may work at Vice where they find particularly compelling and engaging stories from around the world, but not all publishers can hit such a niche.

Without a background in broadcast and the accompanying infrastructure, employing on-screen talent can not only be costly but may not be worth the effort for mobile. For one, not everyone has headphones, rendering a carefully crafted voiceover obsolete.

“It doesn’t really add anything and in the mobile space it competes with the very limited real estate or ‘screen estate’,” he said.

Read the full piece at Journalism.co.uk
From newsplexer.com