Ironically it’s Chartbeat dragging advertisers – and journalists – into attention economy

Reading vs Returning

Advertisers seem poised to adopt the attention metric, a move that would signal an industry shift for journalists. Digital Content Next, the only trade association for digital content companies*, named its conference this January, “The Attention Economy.” During Social Media Week this February, Meredith Kopit Levien, The New York Times’ executive vice president of advertising, told a packed auditorium that impressions and clicks are “faulty metrics.” “The only metric that matters, what we in this room are obsessed with, is attention,” she said.

Read the full piece at Columbia Journalism Review