The co-founder of London-based trend forecasters The Future Laboratory, Chris Sanderson was speaking ahead of the Consumer Futures conference, which it hosted in Sydney last week.
He said publishers needed to recognise that the role and the place of a newspaper or magazine had now changed. “It’s now where we turn to for quality. It’s where we turn to for edited content. It’s where we turn often for superior thinking, for a voice, for leadership — content that elevates and educates.”