Social media trending toward micro-communities, one-to-one, and one-to-a select-few

Social media use

Jen Goldberg, a digital strategist for ad agency Wieden+Kennedy, agrees [that, where we used to be impressed with how many people we could share our lives with, now we’re more interested in limiting what we share with who]. “We’ll continue to see a trend towards micro-communities and one-to-one or one-to-a select few sharing over the one-to-an-anonymous many,” she said. “We’ve cycled away from blogging and broadcasting, towards anonymous sharing and small group messaging.”

Read the full piece at VICE