CharlotteFive uses lessons from viral publishers to find spot in young people’s daily habits


Every weekday at 7 a.m., the countdown clock atop the CharlotteFive homepage resets — counting the hours, minutes, and seconds until another batch of five stories are posted.

That’s the hook behind Charlotte Five, launched last November by The Charlotte Observer: As its name suggests, the site only publishes five stories per day. The posts all go up on the site at once and go out in a daily email newsletter. And right underneath the countdown clock is the number of pageviews this batch of stories has received… The site is an effort by the Observer to reach a younger audience.

Read the full piece at Nieman Journalism Lab