Vietnamese rap serious news to engage 15-25 audiences ::gotta see the video::

Launched last year, Rap News Plus produces short rap videos targeting young people aged 15 to 25, covering news topics like the Snowden leaks, European football as well as China’s controversial oil rigs in Vietnamese territory.

Le Quoc Minh, Editor-in-Chief of Vietnam Plus, part of the official Vietnam News Agency, came across the idea of rapping the news after a trip to France. Seeing a group of Senegalise people rapping at a protest, Le thought it would be a good medium for news.

Read the full piece at World News Publishing Focus