In a world where everything is “breaking news,” have to figure out what people feel they need to know

BreakingNews graphic

The blue represents when people alerted the Ukraine story, choosing to receive a push notification whenever there’s a significant development. This group wants to know immediately when something happens, and they activated alerts at high points of the story…

The red represents when people muted the story, hiding subsequent updates from their feed.  This group wanted to avoid the story altogether, and their numbers grew as the story stretched on. However, you’ll notice peaks in “unmuting” activity — the lighter red — as some of these users decided to resume Ukraine updates as the likelihood of war intensified.

Read the full piece at Inside BreakingNews