News Corp eyes app news service to attract millennials ::thinking tech trumps content::

news app

Rupert Murdoch’s first bid to attract millennial readers was The Daily, a tablet-based newspaper that was closed after failing to attract a large enough audience. But all media entrepreneurs recognise the value of innovation and, as the FT reports, several digital journalism projects have been launched in the US recently. They include Vox, First Look Media and FiveThirtyEight. Similarly, News Corp is eager to develop a breakthrough product that can market its vast output of original journalistic content.

Read the full piece at theguardian.com

http://bit.ly/1o4NBcc

Advertisements