Analytics show mobile news users need personalized screen experiences as well as targeted stories

mobile media use

(Mobile) consumers did spend less individual time on the post (than tablet or desktop users), but did make their way down the mobile screen. That makes it important for product teams to look beyond the device — to the actual person. Different consumers will likely react positively to different mobile screen experiences. Some may want only images, others just headlines. Many might engage only with video. That requires both personalized screen experiences and targeted stories.

Read the full piece at Forbes