The reality is that Twitter has never shown everything a brand (or anyone on Twitter) tweets to all a brand’s followers. Unlike Facebook, that’s not because Twitter is trying to filter tweets in order to somehow show what it considers the “best” stuff. Rather, it’s a consequence that it’s never the case that all of a brand’s followers will be on Twitter at the same time, all seeing each tweet that goes out.
As I explained last year, Twitter is sort of the “live TV” of social media, which means that if you’re not tuned in to catch a particular tweet live, then you’ve missed it.
Read the full piece at Marketingland