Audiences claiming they prefer hard news are liars & media who listen without measuring are dupes | Atlantic

Hard News

The culprit isn’t Millennials, or Facebook, or analytics software like Chartbeat. The problem is our brains. The more attention-starved we feel, the more we thirst for stimuli that are familiar. We like ice cream when we’re sad, old songs when we’re tired, and easy listicles when we’re busy and ego-depleted. The Internet shorthand for this fact is “cat pictures.” Psychologists prefer the term fluency. Fluency isn’t how we think: It’s how we feel while we’re thinking. We prefer thoughts that come easily: Faces that are symmetrical, colors that are clear, and sentences with parallelisms. In this light, there are two problems with hard news: It’s hard and it’s new. (Parallelism!)

Read the full piece at The Atlantic

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