The new wall between editorial and advertising: Brand journalists precluded from newsroom jobs by some publishers

Brand journalism

Many newsrooms won’t permit writers on the editorial payroll to write sponsored content for their sales counterparts, and vice versa. Gawker and The Wall Street Journal, for instance, won’t permit writers on the editorial payroll to write sponsored content. Condé Nast’s Wired draws a clearer line in the sand in using freelancers for its Amplifi native ad division. Freelancers can’t have contributed to the magazine in the past year and a half, vp, publisher Howard Mittman said.

Read the full piece at Newsrooms freeze out freelancers moonlighting for brands | Digiday

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