“What I can see is a sea change among the younger generation,” says Jeremy Leslie, the writer of the MagCulture.com blog and website. “Ten years ago, they all wanted to build a website because it was deemed challenging. Now, they have all got blogs and [microblog] Tumblrs and take all that for granted. They’re excited about doing print because they don’t understand it…”
Part of the trend is explained by the entrepreneurialism of young people joining the creative industries. With jobs hard to come by, they are making products to highlight their talents – to potential clients as much as to possible employers. Digital technology has taken the business of creating content from the closed world of traditional media and made it a function of every company and institution with a website. New graduates know that they are well placed to produce this material and are founding creative agencies to meet the need.
Read the full piece at The Independent