Average time spent on smartphones much higher than desktop in U.K., U.S., Italy, according to Nielsen ::via INMA::

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So what are people doing on their phones, anyway? Apps make up the bulk of time spent, with social networking the most popular app activity across the U.S., U.K. and Japan. Besides social app, which take up 29% of app time, Americans favored apps for communications (12% of time), productivity (11%), and games (9%).

Shopping and news/information apps only accounted for 2% time spent apiece. However, a study released by app analytics and advertising firm Flurry last week, indicated news apps tend to last the longest, with a median half life of seven months.

Read the full piece at MediaPost

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