The behavior on the CNN mobile site is people checking in and saying: ‘Hey, did the world blow up?’ ::majority mobile::

Mobile CNN

An evening decline in desktop is typically replaced by a surge in mobile, with 8:00 to 11:00 p.m. when the audience is most active, said Etan Horowitz, CNN’s mobile editor: “The later in the day that a breaking news story happens, the more likely it will be bigger on mobile than desktop.”

…Horowitz said that weekend traffic for CNN.com is nearing majority-mobile status…

“The behavior on the mobile website is people checking in and saying: ‘Hey, did the world blow up?’” he said.

Read the full piece at How CNN is prepping for the majority-mobile audience coming in 2014 | Nieman Journalism Lab

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