It’s imperative media innovate outside the legacy business model at a rapid pace, report says ::don’t be lured::

Borrell report

  • Bad news: Our audience model — news — is losing market share (audience time) at a rapid pace.
  • Bad news: Our sales model isn’t keeping up with the growth in digital spending, so we’re losing digital advertising market share at a rapid pace.
  • Good news: Revenues and cash flows will be relatively stable for the next five years.

Read the full piece at Four huge takeaways from Borrell’s “The Future of Legacy Media” | MediaReset