“At CNN, we have put a lot of energy into mastering the art of social sourcing in the last year,” said Lila King, CNN’s senior director for social news. “And the reality is, there just aren’t a lot of terrific off-the-shelf tools for mining social signals for potential news. We’ve tried and tested loads of them and find that they’re ok but not great.”
Most platforms seem to be originally built for a different purpose, such as analytics tools for marketing teams, and are “shoehorned into news,” King said.
Read the full piece at Journalism.co.uk