Millennial audience values being informed but thinks differently about news ::challenging traditional media::

Poynter audiences event

For news organizations, the dilemma is how to engage this younger audience. Paul Taylor, Pew Research Center executive vice president of special projects, said the Millennial generation is interested in the world, but doesn’t feel a strong need to tap traditional news sources. Instead, younger consumers are more likely to “bump” into the news as they go about their way on social media.

They also are somewhat narcissistic, Taylor said, and more wary than their elders of institutions — religious, political, economic, and perhaps media as well.

Read the full piece at Future of News Audiences | Poynter

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