5 ways news outlets innovate shareable video | Journalism.co.uk ::minus Vine, good examples like ‘explainer video’::

On average, 26 per cent of traffic to news sites is from social, according to a recent study by analytics platform Chartbeat. That figure also includes email, which is social in nature and is often referred to as ‘dark social‘ as referrer data can be hard to track.

And social media is a better than average source of new visitors. On average 31 per cent of visitors to a news site have not clicked on the site before, whereas 41 per cent of social visitors to a news site are new.

When thinking about shareable content, it is worth noting that people clicking on social links are highly mobile. On average, 25 per cent of traffic to news sites is via mobile, whereas 40 per cent of social traffic to news sites is mobile, according to Chartbeat.

Read the full piece at Journalism.co.uk

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